bfpad Client Acquisition System
Excelling in the core area of marketing and sales is crucial to giving
a business owner a competitive advantage in the market. Whether you are
a new business owner or the owner of an existing plumbing company, the
bfpad Client Acquisition System gives you that advantage.
We know that one of the most daunting challenges of owning a plumbing business is:
- Getting the phone to ring;
- Getting the phone to ring consistently; and
- Getting the phone to ring at a cost that is affordable to you (the business owner).
As a business owner in the plumbing industry, you can usually tell quickly
if your marketing and sales efforts need help. Most owners of plumbing
companies experience significant swings in their call and job volume because
their marketing and sales systems are either broken or non-existent.
If you own an existing plumbing business or are an entrepreneur considering
the plumbing industry, these are the things you want to
- Relying primarily on your existing customer base to generate revenue;
- Peaks and valleys in your call volume—creating the feast or famine
sensation in your business
- Getting the phone to ring but only from consumers that focus on price only
- Failing to know what it is truly costing you to acquire a new customer
- Lack of clarity on your marketing budget and overall approach to the market
- Constantly switching marketing companies or trying marketing programs that
continually fail to deliver—costing you thousands of dollars in
out-of-pocket costs and opportunity cost.
bluefrog Plumbing + Drain® has a laser-like focus on helping its franchise
partners maximize their marketing budget by investing in the right tools
and strategies that will attract the right type of client.
Some of the key features of the bfpad Client Acquisition System include:
- bfpad Client Acquisition Tools
- bfpad Print Media
- bfpad Internet Strategy
- bfpad Broadcast Media
- bfpad Client Acquisition Metrics
bluefrog Plumbing + Drain® employs dedicated team members and proven
vendors that focus on providing industry leading marketing and sales resources
to you as a franchise partner. As a franchise partner in our system, you
will invest your marketing budget with confidence because the results
we help you achieve through our system. We view getting the phone to ring
as only the first half of the equation.
The second half of the equation—and a key benefit of the bfpad Client
Acquisition System—is helping our franchise partners convert the
incoming service requests into quality, paying clients. This is achieved
by helping you understand the process from the moment your office picks
up the phone all the way through to the client saying “yes”
to the job. To gain a competitive advantage, you need to understand the
specific closing percentage targets at each step in the client acquisition process.
Our system is designed to train your service experts on how to “educate”
the client to say “yes, to the job.” Ask yourself, do I…
- …know the exact percentage of incoming calls that should convert
to a dispatched technician?
- …know the exact percentage of client visits that should convert
to a paying client?
- … have a clear understanding of how to overcome objections at the
job location so your company is hired over my competitors?
These are essential metrics that must be understood and achieved when marketing
and selling your services. In fact, we train and support you and your
team in achieving specific metrics, helping you capture a larger share
of job opportunities in your market.