How To Make Your Franchise Stand Out

Whether you are the franchisor, a franchisee, or simply an employee in a growing franchise, it's only natural for you to want your business to stand out among the rest. After all, we're sure that success is one of the driving factors behind why you entered a particular industry or pursued a certain franchise in the first place. That being said, it becomes a matter of how you can make your business more appealing in a sea full of other similar ones. Below are a few tips to get you started:

  1. Know Your Competition: If you don't truly know your competitors and what they are all about, it would be rather difficult to stand apart from them. What does their marketing look like? What type of customer service and customer incentives do they offer? While you likely won't be able to find out directly by speaking with members from their company (after all, you wouldn't give away your secrets), some outside research about how they promote themselves could offer some great insight.
  2. Get Involved: To get people on board with you and your business, get involved in community events and work side by side with local organizations. By sponsoring events and simply being accessible to those around you, there is a good chance people will be more likely to remember your name.
  3. Make the Little Things Count: Sometimes the best strategies are not always the ones that cost the most money or that require the most work. In fact, most of the time it's the little things that people appreciate more. As you get to know the people in your area, try and figure out if you can determine what they value, then find a way to incorporate it into your everyday efforts.

Although it may not happen over-night, by doing your research and taking a few extra minutes each day to really get to know your customers and/or clients, you can make a big difference in terms of your business' appeal. Which of these tips will you test out?

bluefrog Plumbing + Drain® is the newest national plumbing company, and we're already making a splash! To learn more about our franchise opportunities and how you can become a part of our team, please give us a call at 888-490-9850 today.

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