Social Media Tips for Franchises

In this day and age, it is obvious that traditional marketing strategies and techniques have begun to fall under the radar while new ones have risen to the top. Specifically speaking, social media has become one of the most popular forms of communication between businesses, clients and customers, and therefore, it is viewed as an integral part of any marketing strategy. After all, being a business owner in a digital age means you need to be visible and accessible on platforms where future clients and customers are looking for you. And let's face it, they're definitely looking for you on Facebook, Twitter and Google+, just to name a few.

For franchises who are yet to be live on social media, getting started can be a bit tricky; which sites should you be utilizing? How should you be utilizing them? Here at bluefrog Plumbing + Drain, we'll tell you! See below for three tips that can help you as you get your franchise started on social media:

  1. Find your purpose: Before creating your social media profiles, you must know and understand what you're looking to get out of them. Additionally, you must know who you're trying to reach and how you'd like to target them. Once you have this all figured out, it will be much easier to determine which platforms you will use and you will be able to better develop a strategic plan for how you will use them.
  2. Be relevant: If people are searching for your page, then it's likely they are looking for information that is specific to your business or industry. Therefore, it is important to always keep your page updated with relevant information your audience is interested in.
  3. Be active: A major part of being live on social media is being active, especially when it comes to responding to user messages and comments. In addition to posting content regularly, it is extremely important to respond to your followers in a timely fashion.

For additional tips on how to use social media as a franchise, please click here.

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