In this day and age, it is obvious that traditional marketing strategies
and techniques have begun to fall under the radar while new ones have
risen to the top. Specifically speaking,
social media has become one of the most popular forms of communication between businesses,
clients and customers, and therefore, it is viewed as an integral part
of any marketing strategy. After all, being a business owner in a digital
age means you need to be visible and accessible on platforms where future
clients and customers are looking for you. And let's face it, they're
definitely looking for you on Facebook, Twitter and Google+, just to name a few.
For franchises who are yet to be live on social media, getting started
can be a bit tricky; which sites should you be utilizing? How should you
be utilizing them? Here at
bluefrog Plumbing + Drain, we'll tell you! See below for three tips that can help you as you
get your franchise started on social media:
Find your purpose: Before creating your social media profiles, you must know and understand
what you're looking to get out of them. Additionally, you must know
who you're trying to reach and how you'd like to target them.
Once you have this all figured out, it will be much easier to determine
which platforms you will use and you will be able to better develop a
strategic plan for how you will use them.
Be relevant: If people are searching for your page, then it's likely they are looking
for information that is specific to your business or industry. Therefore,
it is important to always keep your page updated with relevant information
your audience is interested in.
Be active: A major part of being live on social media is being active, especially
when it comes to responding to user messages and comments. In addition
to posting content regularly, it is extremely important to respond to
your followers in a timely fashion.
For additional tips on how to use social media as a franchise, please click