Can clients looking for your services find you at a moment’s notice?
People around the world look to the Internet to find solutions to their
problems. You want those clients to find you, quickly and easily. Building
an online presence for your brand is hard work. It takes much more than
a fancy website to get clients interested in your business. If done properly,
there are a few simple techniques that will help your website rise to
the top of search engine rankings to give your business a significant,
1. Search Engine Optimization
Having relevant organic search rankings will give any business a major
lead over its competitors. Search Engine Optimization (SEO) is one of
the most important tactics you can perform to help increase organic traffic
to your website. SEO makes it easy for both users and search engine robots
to easily read your website. Keywords are the descriptions, words, and
phrases people type into search engines, such as Google, Bing, and Yahoo!
to find what they are looking for. SEO helps each engine figure out what
each page is about and how it may be useful to users. This is why organic
search engine optimization is a great way to help your business generate
relevant clients through its online presence.
2. Social Media
One of the best ways for a small business to connect with new clients and
strengthen relationships with existing clients is blending social networkingwith traditional marketing. Every opportunity your business has to share
content with existing and potential clients helps increase your visibility.
Sharing your brand's voice and content where people are already engagedis valuable. It ensures your business is easier to find and your brand
is easier to recognize.
3. Mobile Optimization
According to a survey conducted by SearchEngineLand.com, 85% of consumers
have used the Internet to find a local business in the past 12 months.
Also, one in six consumers said they use the Internet every weekto find local businesses. The immense popularity of smartphones and tablets
in the consumer marketplace has made mobile optimization one of the fastest
growing ways for people to find businesses. If your website isn't
mobile-friendly, you could potentially be missing out on relevant traffic
and losing sales.
4. Local Review Sites
Having your business on local review sites gives your potential clients
a way to interact with your existing and past clients. Top local review
sites like Yelp, Yahoo!, and Google Places, let potential clients search
for your business and see what others have to say. Local review sites
act as the modern form of word-of-mouth referrals. It’s very important
for all types of businesses to set up their profiles on these sites and
begin building their reputation.
5. Share Information
While it seems like a no-brainer, a lot of businesses today are making
the mistake of not sharing information. Let your clients know what times
you operate in the store and where you’re located. Letting your
clients know what hours you are open will prevent lost sales from assuming
customers. Every single page of your website should include your contact
information, as well as links to your social media pages.
In conclusion, there are many different ways you can help your clients
find your business quickly. It’s important to optimize your website,
social media pages, and local review sites to give your business full
visibility across the Internet. If you have any further questions about
building and maintaining your online visibility, please email firstname.lastname@example.org
and a Marketing Specialist from bluefrog Plumbing + Drain™ will