As a franchisor, one thing that is probably always on your mind is how
you are going to further develop your franchise and expand its reach.
What is the best way to generate franchise leads? How can I connect with
potential franchise owners? In an age where the Internet and social media
applications are so heavily relied on, it's extremely important for
franchises to be active online - specifically
LinkedIn. That's because according to
Entrepreneur.com, the Internet was the leading source of franchise sales in 2013, with
40% of franchise sales resulting from a conversation that sparked on LinkedIn!
See below for three great ways to utilize LinkedIn for your franchise:
1. Keep It Updated: Make an effort to update your company's page and franchise opportunity
showcase page regularly with the latest information about your franchise
system. Updating your page often with information that is interesting
and valuable, such as new locations, awards, testimonials and press mentions,
will keep people coming back and help place your franchise in a positive
light when they are looking for
2. Share Posts: While posting to your page is great, it's not enough to just let your
content sit there! Encourage employees to share your franchise's posts
on their personal LinkedIn pages to increase the number of people they
are presented to.
3. Reach Out and Engage: Take some time to look at your page's followers and see if there are
any users who you feel would be a good candidate to be a franchise owner.
Once you've found someone that you think will meet your requirements,
send them a message and share your franchise opportunities! Building connections
and networking is key for successful franchise development.
Get more tips on how to utilize LinkedIn for franchise development.
Launched in 2014, bluefrog Plumbing + Drain™ is the newest national
plumbing company, and we're
looking for new franchise partners! Our available territories change frequently and are awarded through our
detailed Mutual Evaluation Process. For more information on the bluefrog
Plumbing + Drain™ franchise and how to become a franchise partner, please
contact us online or at 888-490-9850 today!