Using LinkedIn for Franchise Development

As a franchisor, one thing that is probably always on your mind is how you are going to further develop your franchise and expand its reach. What is the best way to generate franchise leads? How can I connect with potential franchise owners? In an age where the Internet and social media applications are so heavily relied on, it's extremely important for franchises to be active online - specifically LinkedIn. That's because according to, the Internet was the leading source of franchise sales in 2013, with 40% of franchise sales resulting from a conversation that sparked on LinkedIn! See below for three great ways to utilize LinkedIn for your franchise:

1. Keep It Updated: Make an effort to update your company's page and franchise opportunity showcase page regularly with the latest information about your franchise system. Updating your page often with information that is interesting and valuable, such as new locations, awards, testimonials and press mentions, will keep people coming back and help place your franchise in a positive light when they are looking for franchise opportunities.

2. Share Posts: While posting to your page is great, it's not enough to just let your content sit there! Encourage employees to share your franchise's posts on their personal LinkedIn pages to increase the number of people they are presented to.

3. Reach Out and Engage: Take some time to look at your page's followers and see if there are any users who you feel would be a good candidate to be a franchise owner. Once you've found someone that you think will meet your requirements, send them a message and share your franchise opportunities! Building connections and networking is key for successful franchise development.

Get more tips on how to utilize LinkedIn for franchise development.

Launched in 2014, bluefrog Plumbing + Drain™ is the newest national plumbing company, and we're looking for new franchise partners! Our available territories change frequently and are awarded through our detailed Mutual Evaluation Process. For more information on the bluefrog Plumbing + Drainfranchise and how to become a franchise partner, please contact us online or at 888-490-9850 today!

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